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One of the many changes that has taken place in the telephone industry in the last few decades is that while phone companies once generally provided their local customers with. Despite the charges, U. Users who call the toll-free number FREE or can navigate a nifty automated voice recognition system that asks for a location city and state , type of listing business, government, or residential , and name.
Once the service has located an entry for the requested number, it reads the information aloud and offers the caller the option of connecting to the number by pressing a single number on his telephone keypad. How can Free afford to offer free directory assistance service? It works sort of like commercial radio or television — businesses pay to sponsor it in exchange for presenting their advertisements to customers.
The funding of Free is typically explained thusly:. The service is made possible by thousands of national and local businesses who sponsor this service with brief valuable audio advertisements that are played to callers who request businesses in their yellow pages category. This advertising model allows businesses to acquire new customers over the phone, cost effectively, with little or no risk.
Meanwhile callers get free directory assistance, potentially saving each of them thousand of dollars per year. The way it works in practice is that a caller who requests a business number is first presented with a short about 12 seconds audio advertisement for a sponsor who operates a competing business in that area; the caller is then given the option of being connected to either that competitor or the business he originally requested.
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